Day 23: Who is NOT your audience?

This post is from the 30-day reflective writing series I made for Academic Writing Month (November 2018). For background on the series and links to all the videos, visit this page. To turn on subtitles: On a computer, hover at the bottom of the video window to make the row of icons appear; click on the “settings” icon (which looks like a cog), and select “Subtitles.” On a phone, the “subtitles” icon is in the bottom right corner of the screen.


  • Some people just aren’t your audience. Your project isn’t for them, either because they simply aren’t interested or because they are opposed to your approach, assumptions, or ideology.

  • Knowing who ISN’T in our audience helps us let go of the people we don’t need to speak to and focus our energy on the people who our message is for. Another benefit of understanding our non-audience and their reasons for opposing our project is that this can help us clarify our own messaging. The perspectives and reactions of our NON-audience can be a source of friction that helps us sharpen, moderate, and develop our own message.

  • Journalists have an expression that “journalism is printing what someone else does not want printed.” Similarly, with scholarship, the very fact that someone objects to your work suggests that there is something salient in it.

BONUS BEHIND THE SCENES HOLIDAY SPECIAL: Here I am on Thanksgiving night, posting this video with my intense work face on, because a 30-day-video-a-day-exercise waits for no woman. (Photo courtesy of my dad.)

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Posted on November 22, 2018 and filed under reflection questions, #AcWriMo.